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LEGO SIMULATION

Full Portfolio

In order to effectively experience public relations writing, I completed a portfolio for my Public Relations Writing Class. For a semester, I worked with an simulated client, LEGO, and various fictitious scenarios.

Media Kit

Based on a simulated anniversary celebration, this media kit includes a strategic brief, news release, media advisory, pitch letter, backgrounder, biography and fact sheet.

Infographic

Using an infographic to tell a story increases consumer interest. This infographic, based on actual research, tells the origin story of a LEGO brick.

Newsletter

This employee newsletter highlights the anniversary celebration. The article and accompanying social media posts aim to foster employee engagement.

Brochure

In the simulation, LEGO partners with Children's Miracle Network to fund pediatric surgeries through product sales. This brochure highlights the partnership and encourages consumers to actively support the effort.

Web Writing

This section capitalizes on the multidimensional aspects of web writing by featuring blog writing, social media post writing and web writing. The project includes one blog post, a week's worth of social media posts and an exclusive anniversary website. Visit http://miriamthurber.wixsite.com/legowebsitedemo to see the website.

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